Previous campaigns

Test. Think. Type 1 Diabetes (2024)

A national campaign to raise awareness of type 1 diabetes symptoms, particularly in children and young adults.

Key features:

  • Symptom posters in GPs, pharmacies, and schools
  • Support videos for newly diagnosed families
  • #ThinkType1 social media series

Heart health and diabetes (2023)

Focused on the connection between diabetes and cardiovascular disease.

Key messages:

  • People with diabetes are 2-4x more likely to develop heart disease
  • Learn your heart age and risk
  • Promote routine blood pressure and cholesterol checks

Included:

  • Heart health calculator
  • Info pack for healthcare professionals
  • Patient webinar with a cardiologist

Diabetes & chronic kidney disease (CKD) (2023)

This campaign highlighted the often-hidden relationship between diabetes and kidney damage.

Campaign highlights:

  • “Protect your kidneys” factsheet
  • Animated explainer video
  • Encouraging routine urine and eGFR testing
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